(Note that CPV was disabled in 2017.) The billable click event is when the user opens the advertiser’s landing page. Video Mail Ads can be bought on a CPC or oCPC basis. When users click the play button, or the ad itself, it plays the video within the email preview panel: Once the video completes playing for 5 seconds, it pauses with a play button overlay on top. The video plays in the small thumbnail area for 5 seconds, in this example as GEICO. Video mail ads perform in the following sequence of events: The advantage is that users are tempted with a brief animation in their mail inbox, and then served a large video unit in an email window. That means, you can scale your video delivery by optimizing for mail. Video Mail Ads, which run on desktop and mobile mail apps, have higher completion and unmute rates, driving better performance for advertisers, with viewer impact comparable to YouTube ads. Data in form fields is passed directly to the advertiser website when the user submits the form within the Mail template. Yahoo Ad Tech does not collect or store any form fill information.
Yahoo Ad Tech does not store a copy of the data. To address the issue of how Yahoo Ad Tech handles custom form fields in Mail Ads, note the following: Data is sent directly to the client.
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